The SHIFT Story

Shift Advanced Life Design Magazine was created by Air Force veteran Rob Garcia in 2016. With no experience, Rob envisioned a magazine based off of Tim Ferriss principles of deconstructing experts and finding out what makes them top performers.

Since their initial launch, SHIFT has interviewed members of Delta Force, SEAL Team 6, Green Berets, NYT best selling authors and several 7 figure business owners.

SHIFT continues to evolve with a new website, a new layout designer (Garrison Fletcher) and the legendary covers of graphic designer Rich Hill.

SHIFT Advanced Life Design Magazine Q4 2020

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Our Vision

Fitness tracking platform for everyone.

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Our Mission

Easy. Fun. Reliable fitness tracking.

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People First

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Our Leadership

James Bosman

Founder & CEO

Lisa Hernandez

Co-Founder & Chairman

Daniel Robertson

Co-Founder & Board Member

Una Lopez

Chief of Staff

Mike Doe

Head of Product
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Amazing team members

Doing amazing job everyday